A Convergent TV Platform Built For Agencies

Sleight helped Zinex Remodeling grow 68% and expand to 32 markets through TV buying. If the CTV layer on those local market campaigns runs programmatic, it's landing $25-30. Tatari buys direct at $10-13.

Sleight's entire value proposition is media buying efficiency -- proprietary negotiation program, no retainer fees, every dollar generating leads. Zinex Remodeling credited Sleight's TV and radio buying for 68% growth and expansion to 32 local markets. If those local market CTV buys route through a programmatic DSP, the CPMs are landing $25-30 on Hulu and Peacock. Tatari buys both direct at $10-13. Same markets, same reach -- more of the media budget working for the client.

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Curious about the CTV rates shown here? Check out Upstream

Why we sent this
  • → Zinex Remodeling expanded to 32 markets through Sleight's TV buying. Every one of those local market CTV campaigns is a DMA-targeted buy. Through a programmatic DSP, that geo-targeting runs $25-30 on Hulu and Peacock. Tatari buys those same local markets direct at $10-13. The same negotiation efficiency Sleight delivers on linear, applied to the CTV layer.
  • → Most agencies buying CTV for travel clients route through a programmatic DSP -- The Trade Desk, DV360 -- which adds an SSP layer before the impression clears at Hulu or Peacock. That's the markup. Tatari holds direct relationships with those publishers and skips the SSP entirely. The CPM difference goes back into working media.
  • → Sleight's DTC, retail, and franchise clients all have measurable conversion funnels. Tatari connects every linear and CTV airing to those outcomes -- site visits, purchases, lead submissions -- the morning after each spot airs.
What Makes Tatari Different?
$10-13 CPM direct versus $25-30 programmatic. Same inventory. More reach. Attribution included.
Purpose-built for TV
Traditional DSPs were built for display and online video. They were never designed for how TV inventory actually works. Tatari was. Linear, streaming, and online video in one platform, with buying logic built around TV's unique clearance, pricing, and audience dynamics.
More impressions. Same budget.
A Zinex Remodeling CTV spot in Omaha drives contractor inquiry form submissions by morning. A local retailer's Hulu airing drives product page visits the same night. Tatari reports by market, network, and daypart -- the lead generation data Sleight's clients already expect from their TV campaigns.
$10-13 CPM. Not $25-30.
Tatari holds direct publisher relationships with Hulu, Peacock, HBO, and every major linear network. For Sleight's brand-safety-conscious clients, direct publisher relationships mean guaranteed placement in verified environments. No exchange adjacency risk. The inventory Sleight already plans, at publisher cost.
Our Platform and Services
Linear Biddable buying motion

Biddable scatter market access at real-time pricing. Rates are automatically negotiated down before the buy clears. No rep back-and-forth, no delivery surprises.

Measurement Next-day reporting

Next-day spot-level reporting on every linear airing. Publisher-level placement data on every CTV impression. One dashboard, not two separate reports to reconcile.

Media Buying

Linear and CTV planned, bought, and attributed in one platform across Sleight's full client portfolio. One workflow -- not separate buying operations per channel. Direct CPMs, unified attribution, one report.

See our media buying tools for TV
Measurement

Every CTV airing reports next morning: market, network, daypart, creative, and the lead generation outcome -- contractor inquiries, location page visits, form submissions. Sara's team walks into every client review with TV performance data, not reach estimates.

See our measurement features
Impressions
53.8M
↑ 115.9%
CAC
$35.39
↓ $2.93
Site Lift
+11.4%
↑ vs prior
ROAS
6.2x
↑ 0.8x MoM
Agency Spotlight
How DAC made TV measurable and grew client revenue.

DAC came to Tatari with an established media practice but no TV-specific attribution. Adding Tatari connected every airing to real downstream outcomes and drove double-digit revenue growth.

"Tatari has modernized TV and made it measurable, which gives us the confidence to recommend TV to our clients."

Felicia DelVecchio, VP of Media, DAC


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Client retention
Measurement that sticks
DAC cut their CTV CPMs moving off programmatic onto Tatari's direct platform. The same budgets delivered more reach. For Sleight, that math runs across every client buying CTV through programmatic today.
New revenue
A full TV service line
Sleight wins clients on media buying efficiency -- the proprietary negotiation program and no-retainer model. When Sara runs the CPM comparison for a home services or retail client -- programmatic CTV at $28 versus Tatari direct at $11 for the same local market Hulu inventory -- that conversation extends Sleight's core pitch into the streaming buy.
Premium access
Inventory beyond programmatic
Zinex Remodeling as the case study -- 32 local markets, TV buying proven. Direct CTV at lower CPMs extends that same efficiency to the streaming layer. One MSA covers Sleight's full client portfolio at direct publisher rates.
Next step for Sara
See what Sleight's local market CTV looks like at direct publisher rates versus programmatic -- and what the CPM difference means for a client expanding to 32 markets.

Tatari will run the local market CPM comparison for a Sleight client -- programmatic rate with DMA targeting versus Tatari direct on the same Hulu and Peacock inventory, side by side.

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